NYC is mounting a new ad campaign to prompt New Yorkers to think about the unhealthy drinks they consume daily. The ads, which feature a dark-colored drink being poured into a glass filled with fat, urge readers not to "drink yourself fat". These ads are in the same aggressive vein as the anti-smoking PSAs featuring "Maria from the Bronx", which showed a woman holding up her hands, both of which are missing several fingers due to multiple amputations. The Daily News reports that the NYC Department of Health spent $277,000 and used focus groups to develop the tough strategy.
Interestingly, Gothamist pointed out that one of the bottles featured in the posters looks an awful lot like Snapple, the official beverage of NYC. Snapple has exclusive rights to distribute in NYC public schools and to stock the vending machines of NYC-owned buildings. Hmmm...mixed message, much?
No comments:
Post a Comment