The NYC Department of Health and Mental Hygiene is hitting smokers where it hurts : by reminding them what smoking can do to their kids. The Department has developed two ads, based on Australia's Quit Victoria campaign, that depict how a parent's smoking habit can affect children. One of the ads features information on the side effects assoicated with secondhand smoke: asthma, pneumonia, ear infections. The campaign is called "Cigarettes are Eating You and Your Kids Alive". The second ad features a lost (and adorable) kid panicking as he looks for his parents. A voiceover features the comment: “If this is how your child feels after losing you for a minute, just imagine if they lost you for life.” Ouch.
The ads will run for about two weeks in both English and Spanish. The City Health Commissioner points out that about 400,000 smoking New Yorkers live wiht a child, and that about 8,000 New Yorkers die each year from smoking.
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